General Travel News

South Africa hosts TTC Global Conference to boost tourism

Being host nation of a major international event is a massive investment. The 2010 FIFA World Cup staged in South Africa is no exception. The world’s largest sporting event in terms of global fan following and media coverage required unprecedented levels of capital be committed. An estimated US$4 billion is estimated to have been channelled over six years towards (re)building, stadia, airports, transport and road systems, telecommunications, accommodation, broadcasting, safety and security, and other essential infrastructure. Massive projects and massive aspirations demanding massive investment.

For Destination South Africa, hosting of the Games had a very clear set of performance metrics when it came to establishing South Africa as a leading tourism destination in the world.

With the Games now past, the leadership of South Africa’s tourism industry knows very well that memories of the 2010 FIFA World Cup are not enough to sell the destination. The destination must actively, assertively, and engagingly work with the global travel trade to sustain momentum of interest and travel intent. And it must happen now.

As expressed by Thandiwe January-McLean, CEO of South African Tourism:

“The success of the 2010 FIFA World Cup has clearly, confidently, and convincingly shown the world just how remarkable our nation truly is. There is no question that global perceptions were shifted for the better. Those who had thought of coming for the Games but decided not to in the end are, I am sure, feeling that they missed out. The goodwill created around South Africa is invaluable. But the applause of our success in hosting the Games cannot be expected to transform our economy. Especially our tourism industry. Yes, our tourism offering – our people, our products, our experiences – were all on show for the world to see. But now we need to ensure that we, as Destination South Africa, maximize that exposure and continue to offer the world experiences of a lifetime. This must be done through direct, proactive efforts, which target our key source markets effectively, engaging both travelers and the travel trade.”

For this reason, this upcoming mega-FAM trip being organized by The Travel Corporation (TTC), which will bring over 350 of the world’s A-List travel trade decision makers to Cape Town for just under one week, is viewed by South African Tourism as one of the most important events for destination South Africa in 2010.

More General Travel News
Marshmello, Pitbull, Shaggy and Don Omar perform at the Diriyah Music Festival in Saudi Arabia
Jazeera Airways launches flights to Karachi
Emirates expecting over 500,000 arrivals into Dubai by early September
Latest Travel News
Jazeera Airways launches flights to Kara...
Emirates expecting over 500,000 arrivals...
Kazakhstan's new tourist attraction - fa...
Featured Sights To See
Rod Laver Arena Tours Melbourne Park

Rod Laver Arena Tours Melbourne Park

Melbourne, Australia

The place is particularly important due to its importance in the Australian open tennis championship. The place is one of the busiest and amusement venues of the city which offers massive accommodation of 15,000 people to national and international visitors from all around the world to view the prestigious event. Apart from the Australian Open tennis events such as Grand Slam and Asia Pacific are ...

Ubud Palace (Puri Saren)

Ubud Palace (Puri Saren)

Bali, Indonesia

Known as the heart and soul of Ubud, a trip to Bali would be incomplete without a tour of the palace. Originally home of the King of Ubud, it now features traditional Balinese houses and an art market selling local handicrafts. Here you can also witness the Barong dance which is a choreographed fight scene. Jalan Raya Ubud, Ubud Opposite Tourist Info Center in the center of town 361/97...

Artificial Beach Male

Artificial Beach Male

Maldives, Maldives

The Maldives is famous for its beautiful white sandy beaches but its capital city Male is not blessed with beaches. So for the people of Male an artificial beach has been constructed. It receives hundreds of visitors in the late afternoon. Infact, the beach is now not just meant for enjoying an evening walk or a swim, but it also is gaining popularity as a number of entertainment and cultural acti...

Al Bidda Park

Al Bidda Park

Doha, Qatar

This park is a wonderful area to unwind. Adults can relax and have a good time while children amuse themselves on the Ferris wheel and the train. Boating and skateboarding/ roller skating facilities are also available here. Timings: Daily all day     Admission: Free Address: Al Corniche, Al Bidda ...