The image you see on the left is officially the new logo and slogan for Maldives tourism.
The Maldives Marketing and PR Corporation (MMPRC) today revealed the country's new tourism slogan and logo, after over a year-long consultation and design process, involving industry and government.
The new slogan is 'Maldives - Always Natural', which is accompanied by a logo highlighting the country's unique natural characteristics.
"The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country," said MMPRC Chairperson Thoyyib Mohamed.
The slogan and logo's environmental theme is also designed to support the Maldives' fishing industry: sustainable, pole and line caught tuna is the country's second biggest export, after tourism.
Dozens of tourism industry stakeholders were consulted, as well as the general public, before the final slogan and logo were designed. The slogan and logo were formally approved during a cabinet meeting last week, which was chaired by President Nasheed.
"The previous slogan was over 11 years old and we believe the new slogan and logo better represents the Maldives of today, as well as tomorrow," said Simon Hawkins, Managing Director of the MMPRC.
The MMPRC commissioned an open tender for a private company to investigate, research, design and create the slogan and logo. This tender was won by 'QUO KEEN' of Bangkok and London.
David Keen, CEO of QUO KEEN said: "'We have created a brand that stands for the Maldivian people, for tourism and for all of industry. The slogan Always Natural talks to the people of the Maldives, to sustainability and to the ultimate tourism experience. The logo has been hand-crafted to define the natural elements of the country formed in a thumb print."
"The MMPRC is delighted with the end result and we look forward to proudly communicating the new brand to the world," added Hawkins.
One of the most prominent German language theaters in the world, this is the Austrian National Theater in Vienna. The performers have developed a typical style and speech that is uniquely their own. Contact: Information office: Tel +43-1-51444/4140 Fax +43-1-51444/4143...
This is the biggest cultural collection in the country and includes everything from a Tram museum to a theater, bar, café, club and galleries. Multiple events happen at the same time so the place is always buzzing with excitement! The work on display exhibits Finnish art and culture to its fullest and attracts a big crowd during peak seasons. Location: Töölönkatu 51 Phone: +358 504 072 ...
Located in Yulgukno, it is Seoul's most spectacular palace and was the pinnacle of power for centuries before it was devastated in 1592 by a Japanese invasion. It has been restored for the most part. Its grounds also hold the Joseon Palace Museum, and the Korean Folk Museum. Admission: 3000 won Opening Hours: 9am to 5pm except Tuesdays (The palace is used for shooting TV dramas)...
A three-roof building that according to local lore was constructed in the 12th century from the wood of a single sal tree. It was first used as a community centre for the congregation of the people before major events. It was later converted into a temple dedicated to Gorakhnath a 13th century abstinent who was linked to the royal family. Currently the building houses an image of a god which is in...