The image you see on the left is officially the new logo and slogan for Maldives tourism.
The Maldives Marketing and PR Corporation (MMPRC) today revealed the country's new tourism slogan and logo, after over a year-long consultation and design process, involving industry and government.
The new slogan is 'Maldives - Always Natural', which is accompanied by a logo highlighting the country's unique natural characteristics.
"The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country," said MMPRC Chairperson Thoyyib Mohamed.
The slogan and logo's environmental theme is also designed to support the Maldives' fishing industry: sustainable, pole and line caught tuna is the country's second biggest export, after tourism.
Dozens of tourism industry stakeholders were consulted, as well as the general public, before the final slogan and logo were designed. The slogan and logo were formally approved during a cabinet meeting last week, which was chaired by President Nasheed.
"The previous slogan was over 11 years old and we believe the new slogan and logo better represents the Maldives of today, as well as tomorrow," said Simon Hawkins, Managing Director of the MMPRC.
The MMPRC commissioned an open tender for a private company to investigate, research, design and create the slogan and logo. This tender was won by 'QUO KEEN' of Bangkok and London.
David Keen, CEO of QUO KEEN said: "'We have created a brand that stands for the Maldivian people, for tourism and for all of industry. The slogan Always Natural talks to the people of the Maldives, to sustainability and to the ultimate tourism experience. The logo has been hand-crafted to define the natural elements of the country formed in a thumb print."
"The MMPRC is delighted with the end result and we look forward to proudly communicating the new brand to the world," added Hawkins.
The National Museum of Korea showcases artifacts and relics from across Korea from the various periods and dynasties of its history. It is one of the best places to visit if you want to learn more about Korea's history and culture. Like all major landmark sites, it is also closed on Mondays. ...
The historic Trinity Church is an anachronism in New York’s Financial District. The first Trinity Church opened in 1698, part of the Episcopalian denomination. The current building is the third incarnation, completed in 1846. It is a magnificent example of Gothic Revival architecture and the 86m spire made Trinity Church the tallest building in New York City until 1890. Today the grounds o...
Mone Vale Gardens is a preserved homestead of one of the first families that settled in Christchurch, the Deans. The homestead has lush green shrubs and well maintained bushes with exotic flowers. It becomes a hard choice to leave one garden for another in this green city! Tourists like to stroll in the garden before settling in for an appetizing lunch or tea at the Homestead restaurant that se...
Formally known as Frederik's German Church, the Christians Kirke is a famous tourist attraction in the Christianshavn District of Copenhagen. It is famous for its architecture and interior. Constructed in the 1617s by D. G. Anthon, the tower is approximately 70 meters high resting on a granite platform. The yellow bricked building gleams like gold in the sun and attracts many Christian as well as ...