Airline

SWISS returns to the Arabian Travel Market with its new look

SWISS, Swiss International Air Lines, announces its participation to the 2012 Arabian Travel Market, exhibiting for the first time its newly-rebranded look in the Middle East.  The annual travel exhibition runs from April 30 to May 3, 2012 at the Dubai International Exhibition Centre.

The new logo shows a SWISS tailfin with its Swiss-cross design, reflecting the livery of the company’s aircraft and enabling SWISS to be instantly recognised as “the airline of Switzerland”. With the adoption of a new image, SWISS aims to strengthen and sharpen its brand profile.     

“SWISS is making more than just a makeover.  We want our customers to easily associate top product and service quality with our brand – that is what SWISS stands for.  After all, SWISS has always been known for its quality and traditional Swiss values.  ‘Our sign is a promise’ is a claim that we intend to keep and live for,” said Martin Massueger, Director, Head of Sales Middle East, Africa, Pakistan & Iran for SWISS.

SWISS quality is evident in its product offering such as the state-of-the-art SWISS Business cabin, centrepiece of which is the two-metre lieflat bed equipped with a revolutionary air cushion.  Developed by Swiss company, Lantal, the air cushion is adjustable to an individual’s preference on firmness or softness.  Comfort is also provided by the seat’s massage function guaranteed to give further relaxation while flying.

SWISS operates non-stop daily flights between Dubai and Zurich. 

More Airline
Big jump in international passengers for Saudi Airlines
flydubai will fly to Tashkent from 11 March 2019
New Istanbul airport starts operations
Latest Travel News
Jazeera Airways launches flights to Kara...
Emirates expecting over 500,000 arrivals...
Kazakhstan's new tourist attraction - fa...
Featured Sights To See
Jabl-e-Rahmat

Jabl-e-Rahmat

Makkah, Saudi Arabia

Located in the plains of Arafat, this is a small hill where the Prophet Muhammad (SAW) gave the last sermon, and received the last revelation by order of which the religion of Islam was completed. The exact spot where the Prophet Muhammad (SAW) stood is marked with a single white marble pillar closed off with fencing. It takes 30 minutes by car to reach this place. ...

Instituto Butantan

Instituto Butantan

Sao Paulo, Brazil

The research center was established for the study for poisonous snakes and is now a main attraction among tourists. The center houses spiders, scorpions, frogs, other reptiles, and monkeys. Address: Av. Vital Brasil, 1500 Butantã, São Paulo Tel: 11-3726-7222 Timings: Tuesday through Sunday from 9:00 a.m. to 4:30 p.m. Admission: Free ...

Sidi Mahrez Mosque

Sidi Mahrez Mosque

Tunis, Tunisia

Named after the patron of Tunis, Sidi Mahrez Mosque has a very powerful presence in the medina. Depicting Turkish architecture at its peak, the mosque was made by the Ottoman rulers during the 17th century to give reverence to the pious saint and as a token of gratitude for his contribution in opening up ramparts and mosques in the city. As an ancient rule, only Muslim tourists are allowed to ...

Fakir Khana Museum

Fakir Khana Museum

Lahore, Pakistan

The museum itself is in a small house in the inner city. The Fakirs were an important family during the Sikh rule of Punjab in the 1700s. Fakir was an ascetic and his sons took over in his role as an important member and minister in the court of the Sikh ruler Ranjit Singh. This small museum showcases the history of Lahore and contains important pieces such as relics from the Prophet Muhammad’s (P...