Airline

SWISS returns to the Arabian Travel Market with its new look

SWISS, Swiss International Air Lines, announces its participation to the 2012 Arabian Travel Market, exhibiting for the first time its newly-rebranded look in the Middle East.  The annual travel exhibition runs from April 30 to May 3, 2012 at the Dubai International Exhibition Centre.

The new logo shows a SWISS tailfin with its Swiss-cross design, reflecting the livery of the company’s aircraft and enabling SWISS to be instantly recognised as “the airline of Switzerland”. With the adoption of a new image, SWISS aims to strengthen and sharpen its brand profile.     

“SWISS is making more than just a makeover.  We want our customers to easily associate top product and service quality with our brand – that is what SWISS stands for.  After all, SWISS has always been known for its quality and traditional Swiss values.  ‘Our sign is a promise’ is a claim that we intend to keep and live for,” said Martin Massueger, Director, Head of Sales Middle East, Africa, Pakistan & Iran for SWISS.

SWISS quality is evident in its product offering such as the state-of-the-art SWISS Business cabin, centrepiece of which is the two-metre lieflat bed equipped with a revolutionary air cushion.  Developed by Swiss company, Lantal, the air cushion is adjustable to an individual’s preference on firmness or softness.  Comfort is also provided by the seat’s massage function guaranteed to give further relaxation while flying.

SWISS operates non-stop daily flights between Dubai and Zurich. 

More Airline
Big jump in international passengers for Saudi Airlines
flydubai will fly to Tashkent from 11 March 2019
New Istanbul airport starts operations
Latest Travel News
Jazeera Airways launches flights to Kara...
Emirates expecting over 500,000 arrivals...
Kazakhstan's new tourist attraction - fa...
Featured Sights To See
What to do with Children in Tow

What to do with Children in Tow

Johannesburg, South Africa

Johannesburg is a great place for kids! The Joburg Zoo is sure to make them gape in wonder at the hordes of animals there, or perhaps the Zoo Lake would be more to their liking. The Walter Sisulu National Botanical Gardens are a great place to have fun while learning about the various forms of plant life found there. The Montecasino Bird Gardens are also great to tell kids about the hundreds of sp...

Kerak Castle

Kerak Castle

Amman, Jordan

Kerak Castle is a magnificent crusader's castle just outside the town of Kerak.  Construction began in the 1140s, at a strategic location on top of a hill.  It was part of the Crusader's Kingdom of Jerusalem.  In the ensuing decades the castle was expanded.  Towers and a moat were added. In 1183 Saladin besieged the castle, but was turned back by King Baldwin IV.  In ...

BBC Broadcasting House

BBC Broadcasting House

London, United Kingdom

 If you are not part of the millennial generation (born between 1981-2000) you probably listened to the BBC World Service on a radio and you heard the chimes of Big Ben before the hourly news. If you are a young adult you may have watched BBC TV or visited their website. But whatever your age, you have probably heard of the British Broadcasting Corporation which continues to be a symbol of ...

Stavrovouni Monastery

Stavrovouni Monastery

Larnaca, Cyprus

Stravrovouni, which means Mountain of the Cross, is a rocky perch on which the famous monastery stands. It is believed that the monastery was founded by Saint Helena, mother of Constantine the Great, in the 4th century. The mountain is very significant not only for Christians, but for also the Greek pilgrims who used to visit the temple for Aphrodite. Entrance to the monastery is pretty strict, ev...