Airline

SWISS returns to the Arabian Travel Market with its new look

SWISS, Swiss International Air Lines, announces its participation to the 2012 Arabian Travel Market, exhibiting for the first time its newly-rebranded look in the Middle East.  The annual travel exhibition runs from April 30 to May 3, 2012 at the Dubai International Exhibition Centre.

The new logo shows a SWISS tailfin with its Swiss-cross design, reflecting the livery of the company’s aircraft and enabling SWISS to be instantly recognised as “the airline of Switzerland”. With the adoption of a new image, SWISS aims to strengthen and sharpen its brand profile.     

“SWISS is making more than just a makeover.  We want our customers to easily associate top product and service quality with our brand – that is what SWISS stands for.  After all, SWISS has always been known for its quality and traditional Swiss values.  ‘Our sign is a promise’ is a claim that we intend to keep and live for,” said Martin Massueger, Director, Head of Sales Middle East, Africa, Pakistan & Iran for SWISS.

SWISS quality is evident in its product offering such as the state-of-the-art SWISS Business cabin, centrepiece of which is the two-metre lieflat bed equipped with a revolutionary air cushion.  Developed by Swiss company, Lantal, the air cushion is adjustable to an individual’s preference on firmness or softness.  Comfort is also provided by the seat’s massage function guaranteed to give further relaxation while flying.

SWISS operates non-stop daily flights between Dubai and Zurich. 

More Airline
Big jump in international passengers for Saudi Airlines
flydubai will fly to Tashkent from 11 March 2019
New Istanbul airport starts operations
Latest Travel News
Jazeera Airways launches flights to Kara...
Emirates expecting over 500,000 arrivals...
Kazakhstan's new tourist attraction - fa...
Featured Sights To See
Dusit Zoo

Dusit Zoo

Bangkok, Thailand

A vast and lush area of Dusit Zoo is home to over 1,000 birds and nearly 2,000 animals. Many of these are close to extinction and provide tourists with the rare opportunity to appreciate the biological diversity that exists so far. Children will also enjoy the animal shows presented periodically throughout the day. This is a zoo cum public park and makes an excellent spot for tourists to unwind ...

KPT Jet Fountain

KPT Jet Fountain

Karachi, Pakistan

The timings of this jet fountain are from sunset to midnight, Wednesdays through  Sundays. It is simply a divine sight at sunset, and can be seen from miles afar - you can even see it from the Seaview coastline, which is a long way down the coast - but the real experience is at close range. Having 18 floodlights to illuminate it against the night sky, and throwing water upwards to a height of...

Gold of Africa Museum

Gold of Africa Museum

Cape Town, South Africa

African gold is celebrated in this museum which houses one of the most exquisite and beautiful gold collections the world over. This museum gives insight into the history of this gold and the evolution in design over the years. Artisans from all over the African continent from countries such as Ghana, the Ivory Coast, Mali and Senegal are paid tribute for their skills in carving and designing extr...

What to do with children in tow

What to do with children in tow

Bangkok, Thailand

Siam Ocean World This is Southeast Asia's largest aquarium with 400 kinds of more than 30,000 aquatic creatures for visitors to view. Children and adults alike will love to watch the sharks and penguins being fed (13:00 or 14:00 hrs). They can take a walk through the breathtaking underwater tunnel and see dolphins, rays, colorful fish and many other under water creatures through the glass which...