Airline

SWISS returns to the Arabian Travel Market with its new look

SWISS, Swiss International Air Lines, announces its participation to the 2012 Arabian Travel Market, exhibiting for the first time its newly-rebranded look in the Middle East.  The annual travel exhibition runs from April 30 to May 3, 2012 at the Dubai International Exhibition Centre.

The new logo shows a SWISS tailfin with its Swiss-cross design, reflecting the livery of the company’s aircraft and enabling SWISS to be instantly recognised as “the airline of Switzerland”. With the adoption of a new image, SWISS aims to strengthen and sharpen its brand profile.     

“SWISS is making more than just a makeover.  We want our customers to easily associate top product and service quality with our brand – that is what SWISS stands for.  After all, SWISS has always been known for its quality and traditional Swiss values.  ‘Our sign is a promise’ is a claim that we intend to keep and live for,” said Martin Massueger, Director, Head of Sales Middle East, Africa, Pakistan & Iran for SWISS.

SWISS quality is evident in its product offering such as the state-of-the-art SWISS Business cabin, centrepiece of which is the two-metre lieflat bed equipped with a revolutionary air cushion.  Developed by Swiss company, Lantal, the air cushion is adjustable to an individual’s preference on firmness or softness.  Comfort is also provided by the seat’s massage function guaranteed to give further relaxation while flying.

SWISS operates non-stop daily flights between Dubai and Zurich. 

More Airline
Big jump in international passengers for Saudi Airlines
flydubai will fly to Tashkent from 11 March 2019
New Istanbul airport starts operations
Latest Travel News
Jazeera Airways launches flights to Kara...
Emirates expecting over 500,000 arrivals...
Kazakhstan's new tourist attraction - fa...
Featured Sights To See
Amsterdam's Canals

Amsterdam's Canals

Amsterdam, Netherlands

With almost 25 perfect of its surface area covered with navigable waterways, Amsterdam is often known as the Venice of the East. Canal Cruises have hence emerged as a major tourist attraction in the city. For those who want to go on a canal cruise, boats can be taken on rent from various boat rental companies. There is a choice of pedal or electrically powered boat. Once popular, Houseboats are no...

Museum of Modern Art

Museum of Modern Art

Mexico City, Mexico

Address: Paseo de la Reforma, Mexico City. Website: http://www.momamexico.com/home.html Contains permanent displays by legendary artists, including works by Diego Rivera (who also painted the murals on the National Palace), his wife and student, painter Frida Kahlo, and David Siqueiros. Also houses contemporary artwork by up-and-coming artists from around Mexico and from around th...

Albert Cyup Market

Albert Cyup Market

Amsterdam, Netherlands

This street market is one of the most popular in the whole of Holland. Started in 1903, this market now has over 300 stalls on both sides of the street. These stalls sell everything from clothes, cosmetics and chocolates to fruit, fish and vegetables. The market is a good place to test your bargaining skills. The market is open from 9.30 am to 5 pm, Monday to Saturday. Due to bad weather during wi...

Marathon Battlefield and Burial Mound

Marathon Battlefield and Burial Mound

Athens, Greece

This is the place where the Persian army of 24,000 men fought against and were defeated by the Athenian Army comprising of just 1000 men. The battle is famed for soon after a messenger was dispatched who ran all the way to Athens to inform the people of victory. After the long run the messenger could only sum up the energy to say: "Victory"after which he died. The 192 Athenians killed we...