Airline

Emirates Airline taps into Bollywood

April 9- Emirates Airline has produced a reality TV show for North America’s Indian communities, tapping into the singing and dancing craze of Bollywood.   Viewers will pick winners of both song and dance sections every week.  Winners receive a cash prize of US$2,010 (Dh7,376), and perhaps a ticket to stardom.  The Bollywood reality show features soloists and dance troupes performing all the head bobbing and shoulder shrugging moves that have made India’s music and film industry such a powerful export. 

“We loved the idea of being able to target such an important segment for our market” said the regional advertizing manager for Emirates.  Austyn Allison, managing editor of Dubai based media and marketing magazine called the reality show a clever marketing strategy.  “If one of the winners gets a song in the charts, then Emirates will get mentioned all over the place.”
 

More Airline
Big jump in international passengers for Saudi Airlines
flydubai will fly to Tashkent from 11 March 2019
New Istanbul airport starts operations
Latest Travel News
Jazeera Airways launches flights to Kara...
Emirates expecting over 500,000 arrivals...
Kazakhstan's new tourist attraction - fa...
Featured Sights To See
What to do with children in tow

What to do with children in tow

Sydney, Australia

The best place in Sydney for children is the Rocks. This historic neighborhood always has a festive buzz to it (and also holds festivals frequently) along with having the Royal Botanic Gardens and Taronga Zoo very nearby. The Rocks is sure to have some great entertainment for children if you are there when a festival is going on. If not, you and your family can stroll down to the Puppet ShopRocks ...

Museum of Fine Arts

Museum of Fine Arts

Houston, United States

This museum has an extensive collection of many works of art, including the Straus Collection of Renaissance and 18th-century paintings, as well as Post-Impressionist works from Gauguin, Van Gogh and Monet. Boasting over 45,000 pieces of art, this museum also showcases antiquities, African sculptures, costumes and textiles. The Beck Building has skylights in its roof, allowing sunlight to stream t...

Boedo

Boedo

Buenos Aires, Argentina

Boedo offers quite a variety of entertainments to the native and the tourist. It is one of the main Tango and historical areas in the city, and has many authentic cafes, theatres and pubs. The cultural centres and Tango houses will prove fascinating. Places that please people from all ages and tastes. It is also a working class neighbourhood so you won’t find too many brand name stores or swank...

Lenin Statue

Lenin Statue

Hanoi, Vietnam

The Lenin Statue is a monument to the Soviet leader at the triangular playground called Lenin Park; on Duong Dien Bien Phu Street. The monument faces the Army Museum, and is probably one of the world's few standing reminders of the Russian revolution, which today is difficult to find in Russia itself. ...